About The Book

Brilliant Business Connections
Frances Kay

This book provides advice on the art of communicating with prospective business contacts & suggests networking tips to build effective business relations...

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How Powerful Personal Connections Can Increase The Bottom Line

 



Ways To Further Develop Professional Relationships

Partnering – strategic alliances

Are you constantly searching for ways to grow your business? Are you seeking new ideas that will positively impact on your clients’ bottom lines (and yours)? Try exploring concepts that will highlight your brilliance.

Do not overlook your competition. Shifting your focus to view the competition as a resource rather than a rival allows you to discover opportunities that would otherwise remain unknown to you.

Thinking of competitors as allies rather than rivals is not really new. Strategic alliances are often the way forward for small- to medium-sized firms. Co-operation with competitors, customers, suppliers and companies producing complementary products can expand markets and lead to the formation of new business relationships and, in extreme cases, create new forms of enterprise.

Strategic alliances can be formal and encompass a specific project. At other times they are informative and active with only certain types of projects.